Design Blitz

Armed with my trusty camera I ventured out into the unknown in search of examples of design. What I really mean is I hopped a ride to Giants with my parents and hunted for photos to take with my cellphone. After listening to Tim Owens ”We Are All Artists”  and his little tale about finding the wonderfully designed coffee filters at the grocery store, I figured it would be a good place for my design blitz.

I was right, but I had to really look at the items with scrutinizing eyes. I went up and down the aisles closely inspecting everything. Sometimes I’d crouch to get a better look at items on lower shelves. When I found something that I felt worked, I snapped a few shots of it.

I’m certain I got a few confused looks. I was slightly concerned someone was going to call security on me for being suspicious but luckily that didn’t happen.

Once I finished (And my parents completed their grocery shopping) I returned home with my photos. After looking through them all I picked several that I felt strongly illustrated the design examples given this week.

Check them out below:

 

Balance
Item: Taizo Sweet Cinnamon Spice Tea
Concept: Balance

This was such a powerful example of balance to me. I’ve always loved how the Taizo tea boxes look. They’re really simple but explain everything. I chose it for balance because of just how balanced it is. You can basically split this into three parts. The top where the info is written out and the two sides with the images. Everything is clean cut and it gives it a very calming and stable feeling.

 

Form/Function
Item: Zipz Single Serve Wine
Concept: Form/Function

I don’t drink so I’m no expert, but something about single serve wine just seems cheap to me. But I had to give this product design it’s props. So clever. It’s just a wine glass with wine already in, but to me that’s what makes it stand out so much. They thought of the function when putting it together. A drink that comes in it’s own glass. This really stood out to me simply because of that. Advertising wise, I feel the glass idea was a good choice on their part.

 

Minimalistic
Item: Justin’s Maple Almond Butter
Concept: Minimalistic

So if you read my earlier post that referenced me eating way too many peanut butter cups this week you probably already came to the conclusion that I love peanut butter. I however hate almond butter. Which we have here. It’s just disgusting in my opinion. The design, though very nice and much better than the taste, isn’t perfect. I feel like it’s doing a great job with the concept of minimalism. It’s a white label with text and a simple image of an almond with maple syrup on it. It only has the bare essentials there. What really bothers me is the text. It seems a bit off and uneven. The cursive font used for Justin is also a bit hard to read at first. So truthfully, this is two design examples: An example of good minimalism and an example of bad typography.

 

Typography
Item: Boom Chicka Pop. White Cheddar Popcorn
Concept: Typography

The name of this product is a mouthful. But the packaging is so on point. The mix in sizing of the words/letters really guides your glance. Largest printed font to the smallest. Their choice to use san-serif font really has it’s benefits. The lack of serifs on the letters makes them pop out more. The different colors are also used well here. Like the sizes, the colors also sort of guide you to what to read first. Dark Pink – Name of Product, Blue – what the product actually is, and finally Yellow -a few good statements about the product.



2 responses to “Design Blitz”

  1. Sean says:

    I had no idea they sold single serve wine in a wine glass. I guess when I’m in that aisle, I’m only heading for what I want and not browsing around. Great job on form/function. The typography example is a good one too! I certainly like the name!

    • TiredMimi says:

      Thank you! And I do too. That was one of the things that really drew me back to the bag. I was like “wait what?”

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